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Shocking News: Jaguar Goes Electric

February 16, 2021, 12:00 am

We’ve written a lot about electric vehicles over the past couple of months, but it’s for a good reason. We’re keeping an eye on the future so we’re prepared for what comes next, and if announcements like Jaguar’s are any indication, the future is shocking. 

Electric vehicles still have a long, long way to go in becoming the dominant vehicle on the roads, but there’s every indication that day may be coming soon. As more and more brands, including General Motors and Ford, race to catch up with Tesla, the industry is seeing interest and investment in EVs like never before. Some of that comes from governments shifting toward the technology, and brands are snapping to attention. 

Jaguar made a big announcement that confirms it is heading in that direction. Yes, Jaguar, the iconic luxury sports car manufacturer, has vowed to go all-electric by 2025. The move is perhaps even more surprising due to the fact that Jaguar has been noticeably slow to make the shift to electrification. In 2021, the brand has just a single EV model available for sale. It goes even deeper; they don’t even make that SUV in-house. Instead, it’s produced by a contractor. 

The other challenge for Jaguar comes from the other brand it owns, Land Rover. Land Rover SUVs are mostly diesel, and the move to convert as much as 60% of that brand’s line-up to zero-emission by 2030. That date is important because it’s when the United Kingdom, Jaguar’s home market, will ban the sale of all non-EVs in the country. Similar bans are on the books in Norway by 2025, California by 2035, and France by 2040. 

In a sense, Jaguar is going to spend the next five years transitioning to an all-electric luxury brand to compete with Tesla. They have a shot at making it happen, especially because they can already charge a premium for their vehicles, likely at similar or higher price points to Tesla. 

Still, it’s going to be a big transition for a company that is already behind the trend. Do you have any interest in an electric Jaguar?

 

Posted by Garfield Auto at 12:00 am
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